The URhino Project is a nonprofit initiative focused on rhino conservation and awareness through curated safari experiences and community support. Sorted Design International was brought on to design a website that could carry the weight of this mission, combining emotional storytelling with clear calls to action. The structure was designed to lead with purpose: who we are, why it matters, and how to get involved. Key user journeys guide visitors towards donations, volunteer applications, or joining the travel-based conservation safaris. We kept the layout human and grounded, using real photography, honest messaging, and simple navigation. From digital memberships to expedition sign-ups, every section was crafted for clarity, trust, and emotional impact. The visual tone draws inspiration from field notes, conservation journals, and adventure travel branding.