Knauf is a globally recognised brand in construction materials, known for its German engineering and premium plasterboard solutions. As part of their regional growth across East Africa, Sorted Design International partnered with Knauf Tanzania to localise their visual identity and support on-the-ground marketing and communication efforts. We delivered a full suite of branded materials including product packaging, promotional posters, event banners, calendars, and training manuals. Our approach integrated bold Knauf colours with distinct local elements such as African fabric patterns and Swahili language messaging to ensure cultural relevance and market connection. For internal engagement, we created the Knauf Can campaign toolkit with notebooks, tote bags and workshop materials to support leadership and workforce development. Each item was designed to build pride, clarity and cohesion across teams. “German quality meets East African strength. We made the brand feel present, human and ready to lead.” From factory floor to sales point, the outcome is a consistent and compelling brand presence—true to Knauf’s global identity, yet tailored for the local market.