JayFit is a personal training and lifestyle coaching brand focused on discipline, transformation, and sustainable wellness. Sorted Design International was brought on to redesign the JayFit website—modernising the user experience while sharpening the brand’s digital presence. The site was built to reflect Jay’s no-nonsense approach: clear, focused, and driven. We streamlined the site architecture to make information easy to access—whether visitors were looking to sign up for coaching, read client testimonials, or connect via WhatsApp. Strong calls-to-action, bold use of photography, and mobile-first design ensured the platform felt dynamic and easy to navigate. We also advised on tone of voice and micro-copy to better reflect Jay’s personality: direct, motivating, and grounded in results. “We wanted the site to do what Jay does—cut through the noise and get you moving.” The result is a fast, functional, and visually strong site that gives potential clients a sense of who Jay is and how he can help them shift gears.