All the Aunties
Scope
All The Aunties is a modern British South Asian food brand offering authentic paneer made with care, culture and real ingredients. The website needed to capture the warmth of tradition while appealing to a new generation of food lovers. Sorted Design International designed a digital home that is both welcoming and easy to navigate. Inspired by family kitchens and shared meals, the site uses soft colour palettes, clean layouts and inviting imagery to showcase the product and the people behind it. Every detail was considered to reflect honesty, quality and heart. The content structure supports brand storytelling, product highlights, recipes and retail connections. The visual language balances charm with clarity, creating a user experience that feels personal and trustworthy. “We wanted the site to feel like sitting down to eat something made with love. No fuss, just flavour and familiarity.” The result is a warm and functional platform that celebrates food, culture and the aunties who make it memorable.
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