IDENTITY DEVELOPMENT

YOU ONLY GET ONE CHANCE AT A FIRST IMPRESSION

Look the part...

So your product and/or service is great, but does it look great? The success of your company is closely linked to the way it is dressed. In the same way you’re dressing yourself each day, your business or brand needs to be clothed so to say. You only have one chance at a first impression, make it count…

Elements within you brand wardrobe can include anything from a logo, business card or letterhead design, right through to the images you choose to display on your website. The tone of voice you choose to use in the copy for your profiles and marketing material are all part of thing we call identity. If you don’t know who or what your company is and what it looks like, no one else will…

An Identity can include...

1

Logo

Your emblem, your avatar, the shape, collection of visuals that make up your brand signifier. When people see this, they should know who you are.

2

Stationery

Traditionally this will include your business cards, email signatures, letterheads, an envelope, corporate folder and a complimentary slip.

3

Website

Probably the most important member in your team. Your website. If you don’t have a home on the www, chances are you probably don’t exist. In most cases this is the first contact that potential customers will have with your brand, service or product.

4

Social

Don’t let your identity be a social outcast… Nothing grieves us more that seeing an unconsidered logo cropped onto a Twitter Profile pic, or a haphazard photo squeezed into a Facebook banner. Make sure your identity is club-ready. Further to this, make sure it has friends… check out or content marketing section.

5

Packaging

If you are planning to put it in a box or bottle it needs proper packaging. Literally the clothes you put your product in. We’ll assist you in creating gorgeous inticing I-want-this-I-need-this packaging. We will also advise you on materials/paper/substrates to use.

6

Print

Your printed collateral says as much about your company as a good pair of shoes. There’s no point in having a great smile with horrible shoes. Your print collateral can be anything from brochures, flyers right through to your annual report. To make the deal even sweeter, we offer in-house printing, full service at your service.

Recent Works