IDENTITY DEVELOPMENT

YOU ONLY GET ONE CHANCE AT A FIRST IMPRESSION

Look the part...

So your product and/or service is great, but does it look great? The success of your company is closely linked to the way it is dressed. In the same way you’re dressing yourself each day, your business or brand needs to be clothed so to say. You only have one chance at a first impression, make it count…

Elements within you brand wardrobe can include anything from a logo, business card or letterhead design, right through to the images you choose to display on your website. The tone of voice you choose to use in the copy for you profiles and marketing material are all part of thing we call identity. If you don’t know who or what your company are and what it looks like, no one else will…

An Identity can include...

Logo

Your emblem, your avatar, the shape, collection of visuals that make up your brand signifier. When people see this, they should know who you are.

Stationery

Traditionally this will include your business cards, email signatures, letterheads and sometimes a complimentary slip. But it is not limited to these items. The banner you use on your Facebook page, the envelope you use for posting letters and even the way your invoices and estimates are designed.

Website and brochures

Probably the most important member of you team. Your website. If you don’t have a home on the www, chances are you probably don’t exist. In most cases this is the first contact that potential customers will have with you brand and service or product.

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